3 days ago

Human-First Experience in the AI Era | Ep3: Emma Roche, Greenwoods

In this episode of The Good, The Bad & The PropTech, Freddie sits down with Emma Roche, Senior Partner at Greenwoods!

The conversation explores how commercial real estate is shifting from traditional leasing models toward hospitality-led, customer-focused experiences, and why PropTech is playing a critical role in that transformation. From flexible workspaces and occupier expectations to legal innovation, customer experience metrics, and the future of London offices, this episode offers a fascinating behind-the-scenes look at how the workplace sector is evolving.

Recognised in the Legal 500 for her expertise and chair of the BCO's newly formed "Customer Experience Committee", Emma is deeply passionate about real estate industry and the people behind it. Her perspective on the current evolution of PropTech comes from her experience in the legal world of CRE. She highlights the increasing crossover elements between the two industries and the emerging baseline needs for modern workplace expectations and occupier experience, based on conversations she's had with both owners and operators. As a strong advocate for people-first approaches, she also explains the need to embrace AI without sacrificing the nuances of human experience, interpersonal relationships, and critical thinking skills.

Whether you're interested in the continuing evolution of modern workplace experience, the careful balancing of human knowledge and AI automation, or simply in where PropTech sits on the CRE law radar, this episode offers valuable insights into where the industry is heading next.

If you have any thoughts or questions about this episode, or any topics discussed within, drop us a comment! We'd love to hear from you.